Experience
Senior Project Manager
Unbricked Communications
August 2024 - Present
Remote
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Lead projects from strategy through execution, managing timelines, budgets, and client communications to ensure on-time, on-brand delivery.
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Oversee integrated marketing campaigns across digital, print, and web channels, aligning creative, copy, and technical assets with client goals and KPIs.
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Developed and continue to refine a standardized website project process with defined timelines and client review stage gates, ensuring expectations are clear and projects stay on track.
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Manage HubSpot CRM infrastructure including contact segmentation, workflow automation, and outbound campaign deployment to support business development.
Owner & Business Consultant
Day & Light Creative, LLC
March 2019 - Present
Remote
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Design, develop, and manage client websites across multiple platforms including Squarespace, Wix, and WordPress, handling content updates, event creation, and registration management.
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Manage financial operations for client organizations including bookkeeping, accounts payable and receivable, monthly reconciliation, vendor invoicing, and coordination with CPA.
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Maintain membership CRM including member lists, annual invoicing, purchase orders, and member communications.
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Develop email marketing campaigns, social media content, and graphic design assets for newsletters, event promotions, fundraising communications, and digital publications.
Content Specialist
National Speech & Debate Association
Feb. 2022 - July 2024
Remote
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Led marketing campaigns end-to-end for multiple departments, managing timelines, messaging, strategy, and collaboration across email, social, print, and web.
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Served as lead content strategist for the Alumni Program, coordinating with designers and developers to execute campaigns across email, social, and web platforms.
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Managed multi-channel marketing for the Speech & Debate National Tournament including social media, email communications, influencer and celebrity outreach, media relations, and tournament app messaging.
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Partnered with the web development team to improve website navigation and user pathways for alumni, students, educators, and program participants.
Marketing & Communications Manager
OSU Career Services
Sept. 2019 - Jan. 2022
Stillwater, OK
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Led planning and execution of marketing and communications campaigns supporting Career Services events and programs for students, employers, faculty/staff, and alumni.
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Evaluated and implemented the Career Fair Plus app, serving as internal subject matter expert and overseeing rollout, staff training, and ongoing event configuration.
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Designed marketing collateral across digital and print channels for workshops, career fairs, and departmental initiatives.
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Developed digital engagement initiatives including video production and social media campaigns to increase awareness of Career Services programs.
Director of Marketing
Visit Stillwater
Dec. 2016 - Sept. 2019
Stillwater, OK
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Led the development and execution of a multi-channel marketing strategy across paid, owned, and earned channels including advertising, video production, media relations, media buying, and social media.
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Streamlined processes for capturing and recording visitor data in Simpleview CRM, improving reporting and how insights informed future marketing decisions.
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Developed marketing collateral and campaign content across digital and print channels including social media, email, advertising, and event materials.
Education
M.S. in Recreation and Tourism Management
Oklahoma State University
Thesis: Kincannon, J. R. (2014). Comparing place attachment and visitors’ environmental ethic: A study of Lake McMurtry visitors.
B.S. in Zoology
Oklahoma State University
Tools & Platforms
Project Management & Operations
Airtable, Asana, Dropbox, Google Workspace, Microsoft Office, Microsoft Teams, Sharepoint, Slack, Trello
Analytics & SEO
GA4, Google Ads, Google Search Console, Meta Business Suite, SQL
CRM & Automation
Feathr, HubSpot, Salesforce, Simpleview, Virtuous, Zapier
Email Marketing
Constant Contact, Emma, HubSpot Email, Mailchimp
Web & Development
Adobe XD, Figma, Finsweet, GeoTargetly, GoDaddy, Google Tag Manager, Squarespace, Webflow, WordPress, Wix
Design & Creative
Illustrator, InDesign, Photoshop, Premiere Pro, Adobe Express, CapCut, Canva