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Resumé

Content Strategy | Project Management | Marketing Communications

Experience

Senior Marketing Project Manager
Unbricked Communications
August 2024 - Present
Remote

  • Lead cross-functional marketing initiatives from planning through execution for clients across healthcare, energy, nonprofit, and professional services.

 

  • Develop integrated marketing strategies across digital, print, and web channels aligning creative, copy, and technical assets that support brand awareness, lead generation, sales enablement, and customer engagement.

 

  • Direct website projects, content strategy, and digital marketing initiatives while improving internal processes and project efficiencies.

 

  • Advise clients on messaging, campaign planning, and marketing strategy using analytics, SEO, AI, and performance data to guide decisions.

Owner & Business Consultant

Day & Light Creative, LLC

March 2019 - Present

Remote

  • Design, develop, and manage client websites across multiple platforms including Squarespace, Wix, and WordPress, handling content updates, event creation, and registration management.

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  • Manage financial operations for client organizations including bookkeeping, accounts payable and receivable, monthly reconciliation, vendor invoicing, and coordination with CPA.

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  • Maintain membership CRM including member lists, annual invoicing, purchase orders, and member communications.

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  • Develop email marketing campaigns, social media content, and graphic design assets for newsletters, event promotions, fundraising communications, and digital publications.

Content Specialist

National Speech & Debate Association

Feb. 2022 - July 2024

Remote

  • Led marketing campaigns end-to-end for multiple departments, managing timelines, messaging, strategy, and collaboration across email, social, print, and web.

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  • Served as lead content strategist for the Alumni Program, coordinating with designers and developers to execute campaigns across email, social, and web platforms.

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  • Managed multi-channel marketing for the Speech & Debate National Tournament including social media, email communications, influencer and celebrity outreach, media relations, and tournament app messaging.

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  • Partnered with the web development team to improve website navigation and user pathways for alumni, students, educators, and program participants.

Marketing & Communications Manager

OSU Career Services

Sept. 2019 - Jan. 2022

Stillwater, OK

  • Led planning and execution of marketing and communications campaigns supporting Career Services events and programs for students, employers, faculty/staff, and alumni.

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  • Evaluated and implemented the Career Fair Plus app, serving as internal subject matter expert and overseeing rollout, staff training, and ongoing event configuration.

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  • Designed marketing collateral across digital and print channels for workshops, career fairs, and departmental initiatives.

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  • Developed digital engagement initiatives including video production and social media campaigns to increase awareness of Career Services programs.

Director of Marketing

Visit Stillwater

Dec. 2016 - Sept. 2019

Stillwater, OK

  • Led the development and execution of a multi-channel marketing strategy across paid, owned, and earned channels including advertising, video production, media relations, media buying, and social media.

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  • Streamlined processes for capturing and recording visitor data in Simpleview CRM, improving reporting and how insights informed future marketing decisions.

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  • Developed marketing collateral and campaign content across digital and print channels including social media, email, advertising, and event materials.

Education

M.S. in Recreation and Tourism Management

Oklahoma State University

Thesis: Kincannon, J. R. (2014). Comparing place attachment and visitors’ environmental ethic: A study of Lake McMurtry visitors.

B.S. in Zoology

Oklahoma State University

Tools & Platforms

Project Management & Operations

Airtable, Asana, Dropbox, Google Workspace, Microsoft Office, Microsoft Teams, Monday.com, Sharepoint, Slack, Trello

Email Marketing

Constant Contact, Emma, HubSpot Email, Mailchimp

CRM & Automation

Feathr, HubSpot, Salesforce, Simpleview, Virtuous, Zapier

Marketing & Analytics

ChatGPT, Claude, CoPilot, GA4, Gemini, Google Ads, Google Search Console, Meta Business Suite, Sprout Social, QL

Web & Development

Adobe XD, Figma, Finsweet, GeoTargetly, GoDaddy, Google Tag Manager, Squarespace, Webflow, WordPress, Wix

Design & Creative

After Effects, Canva, CapCut, Illustrator, InDesign, Photoshop, Premiere Pro

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