A little about me.
I work with clients to bring clarity and structure to complex projects. My work typically spans marketing strategy, content development, process improvement, and project management, and I enjoy solving problems, organizing ideas, and connecting the right people to keep projects moving and communication clear.
I'm not the person who hands you a plan and disappears. I'm in it, thinking through every step, communicating along the way, and genuinely invested in how it turns out.
How I Work
I tend to use both sides of my brain, thinking in task lists and timelines at the same time as big ideas and originality. When I start a new project, I look at what's in front of me, both the high-level vision and the steps required to get there. I'm interested in the "how" as much as the "why," to build the systems and timelines that allow good ideas to come to fruition.
I start with the full picture.
Before anything gets built or executed, I want to understand the goal, the audience, and the "why." A plan built on understanding is one that holds up when things get complicated.
I build in room for real life.
Plans that don't account for the unexpected aren't really plans. I build in space for the "oops" and "something came ups" so the work stays on track and the pressure of an impossible deadline can be avoided.
I work with people, not around them.
I can navigate the moments when competing opinions and difficult conversations are present. Finding where different perspectives overlap and pulling the best of each into something stronger is a challenge I approach head-on.
I follow through.
A lot of times wrap-up conversations get skipped because the next project needs to kick-off. But I think this is one of the most important steps to make future work stronger and more strategic.
My Background
My career started in marketing and communications and over time I discovered that my favorite projects were the ones that required more than great creative—they required strategy, collaboration, and the ability to turn complex ideas into meaningful communication.
Over the years, that has evolved into leading marketing initiatives that bring together subject matter experts, designers, developers, writers, and clients to create content and campaigns that support real business goals.
Whether I am developing content strategies, leading website launches, managing marketing campaigns, or improving internal processes, my focus has always been the same: to help organizations reach their audience by communicating more effectively.