Custom Website Design & Development
Led the development of RIC Energy’s North American website, designed to support regional audiences, lead generation, and future expansion.
Project Information
Role
Project Lead
Team
Emily Drummond - Designer, Developer
Client
RIC Energy
Challenge
RIC Energy is a global power producer and renewable energy developer with operations across four continents and over a dozen countries. Despite its growing international footprint, their North American division lacked a dedicated website. Their online presence was limited to a page on the Spain-based corporate site, with inconsistent English translations and a misaligned brand.
The objective was to build a website that felt approachable to RIC Energy’s North American audience, support lead generation, and operate independently while receiving global approval.
Project Approach
I led the project from discovery through launch, serving as strategic lead while managing alignment, timeline control, and international coordination.
Strategy & Planning
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Conducted a website audit and developed the website strategy, outlining recommendations, platform considerations, and projected third-party costs
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Defined site structure, audience priorities, and lead-generation pathways
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Developed the project timeline with defined approval checkpoints
Project Management
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Managed five-phase project process within Asana
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Coordinated with designer/developer along with national and international stakeholders
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Facilitated review meetings and consolidated feedback
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Adjusted timelines to accommodate stakeholder transitions, technical delays, and international timezones
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Maintained continuity during changes in primary points of contact
Technical Oversight
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Coordinated DNS and hosting configuration across international regions
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Researched and selected Mapbox as the interactive mapping solution to support landowner engagement and project visibility.
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Oversaw implementation of geolocation routing from the headquarters domain
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Validated GA4 tracking prior to launch
Outcome
The result was a dedicated English-language website aligned with the North American division’s brand standards and approved by global leadership.
The site provides clear lead-generation pathways and structured navigation, while geolocation routing allows users to reach the appropriate regional experience. The framework also supports future regional expansion.
Tools
Asana | Adobe XD | Figma | Finsweet | GA4 | GeoTargetly | Mapbox | SemFlow | Webflow